Related: The 21st Century SWOT Analysis The second question will highlight fissures in your brand – problems that could exponentially spiral out of control if not attended to. To dig deeper on problem areas, this question can be preceded with more direct questions. For example: If you were the leader of the brand, what would you focus on? These questions will likely get the most passionate answers. Asking someone what he or she would do if they were in charge will typically reveal their No. 1 frustration – the one thing they feel should be immediately addressed. jobAsking these questions across a broad spectrum of stakeholders is a great way to gain a deeper understanding of the inner workings of your business. Once you have a consolidated list of the perceptions of the business, you can rank the issues based on their potential impact on the business. Once the internal assessment is complete, the next step is to answer some questions about your business in relation to the market place. This will help you gain the big picture of your business.
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